Which reports would you generate to analyze sales performance over a specific period?

Generating the Sales by Customer Summary report and the Sales by Item Summary report is the most effective way to analyze sales performance over a specific period. The Sales by Customer Summary report provides insights into how much each customer has purchased within that timeframe, allowing businesses to identify top customers and trends in purchasing behavior. Similarly, the Sales by Item Summary report details sales performance for each item sold during the specified period, highlighting which products are performing well and which may need further marketing or adjustments.

In contrast, the Profit and Loss Statement focuses on overall financial performance, providing a broad view of income and expenses rather than specific sales performance metrics. The Balance Sheet presents a snapshot of the company’s financial position at a given moment, lacking the detailed sales information needed for specific period analysis.

The Transaction History report pertains more to individual transactions and their details rather than summarizing sales performance over time. The Vendor List contains data about suppliers, which is unrelated to analyzing sales performance.

Thus, the selected reports (Sales by Customer Summary and Sales by Item Summary) directly focus on sales metrics, making them highly relevant for assessing sales performance over any defined period.